Tools, templates & insights
Practical resources to help you build and optimize your partner ecosystem.
Templates & Tools
Ready-to-use frameworks and calculators used by 200+ partner programs
Partner Qualification Scorecard
47-point criteria to evaluate partner fit across technical, sales, marketing, and operational dimensions. Used by vendors to prioritize high-potential MSPs.
MDF ROI Tracker
Track MDF campaigns from investment to pipeline to closed revenue. Multi-touch attribution, partner co-investment tracking, and ROI calculations.
Partner Business Plan Template
Structured framework for creating joint business plans with strategic partners. Includes goals, metrics, initiatives, and investment tracking.
QBR Deck Template
Comprehensive quarterly business review deck with partner performance dashboards, pipeline review, joint initiatives, and forward-looking plans.
Partner Recruitment Playbook
End-to-end recruitment framework: sourcing channels, outreach sequences, qualification calls, due diligence, and onboarding.
Co-Marketing Campaign Kit
Ready-to-use campaign assets: email templates, landing page copy, social posts, webinar scripts, and attribution tracking.
Discover Partnership Resources
Curated content to help you plan, recruit, enable, and measure
2025 Partner Program Benchmark Report
Data from 200+ partner programs on recruitment timelines, MDF ROI, enablement effectiveness, and win rates. See how your program compares.
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