Resources

Tools, templates & insights

Practical resources to help you build and optimize your partner ecosystem.

Templates & Tools

Ready-to-use frameworks and calculators used by 200+ partner programs

Scorecard

Partner Qualification Scorecard

47-point criteria to evaluate partner fit across technical, sales, marketing, and operational dimensions. Used by vendors to prioritize high-potential MSPs.

47 scoring criteria
Weighted scoring
Excel + Google Sheets
Request Access
Calculator

MDF ROI Tracker

Track MDF campaigns from investment to pipeline to closed revenue. Multi-touch attribution, partner co-investment tracking, and ROI calculations.

Campaign ROI tracking
Attribution modeling
Partner co-investment
Request Access
Template

Partner Business Plan Template

Structured framework for creating joint business plans with strategic partners. Includes goals, metrics, initiatives, and investment tracking.

JBP framework
Goal setting
Investment tracking
Request Access
Presentation

QBR Deck Template

Comprehensive quarterly business review deck with partner performance dashboards, pipeline review, joint initiatives, and forward-looking plans.

Performance dashboards
Pipeline review
Executive summary
Request Access
Playbook

Partner Recruitment Playbook

End-to-end recruitment framework: sourcing channels, outreach sequences, qualification calls, due diligence, and onboarding.

Email templates
Call scripts
Due diligence checklist
Request Access
Campaign Kit

Co-Marketing Campaign Kit

Ready-to-use campaign assets: email templates, landing page copy, social posts, webinar scripts, and attribution tracking.

Email sequences
Landing page copy
Social media content
Request Access
FEATURED RESOURCE

2025 Partner Program Benchmark Report

Data from 200+ partner programs on recruitment timelines, MDF ROI, enablement effectiveness, and win rates. See how your program compares.

50+ benchmark metrics
Industry segment comparisons
ROI calculators included
2025 Benchmark Report 50+ pages of data & insights
Recruitment MDF Enablement

Get resources in your inbox

Join 2,500+ partnership professionals who receive our weekly newsletter with new templates, benchmarks, and insights.

✓ Thanks! Check your inbox for confirmation.

No spam. Unsubscribe anytime.

Ready to build your partner ecosystem?

Get the templates, tools, and frameworks you need — plus expert guidance to implement them.