Company

About Focus

We founded Focus to bridge the gap between vendors who need revenue‑ready partners and MSPs who need modern growth systems.

Meet Tim Murungi, Founder and CEO

Tim Murungi Founder and CEO

Our Story

Why we started Focus

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— Tim Murungi, Founder

✓ $32M+ partnership revenue managed

✓ 269+ partners activated

✓ 4 continents, 50+ programs

Our Mission

Making partnerships profitable

Data led

We don't guess. We measure, benchmark, and optimize based on real performance data.

Dual perspective

We've sat on both sides of the table — vendor and MSP — and design programs that work for both.

Execution over slides

We don't just advise. We recruit, enable, run campaigns, and optimize. We operationalise your strategy

Why Focus

Built by practitioners, for practitioners

We combine operational experience with technical capability to deliver outcomes, not just reports.

✓ Revenue Track Record

✓ Dual Perspective

✓ Platform Expertise

✓ Technical Capability

Revenue Track Record

$32M+ partnership revenue managed across cloud, mobile ads, identity, cybersecurity, and enterprise software

Dual Perspective

Experience across both vendor and MSP sides of the table

Platform Expertise

Crossbeam, Reveal, Salesforce, HubSpot, Marketo, PRM systems

Technical Capability

HTML/CSS/JS/React, SQL, API integration, analytics

Focus helps technology vendors build MSP partner programs that execute and helps MSPs overcome the capacity constraints that stall growth.

Tim Murungi

Founder and CEO

After years in the channel, I kept seeing the same pattern. Vendors were investing heavily in MSP partnerships without the execution needed to make them pay off, while MSPs were trying to grow but kept running into capacity constraints that made growth hard to sustain. Both problems were solvable, but neither was being properly addressed. Focus exists to close that gap.

Ex-DigitalOcean Ex-Vungle

Backed by 50+ years of combined partnership, channel, and ecosystem experience.

Meet the team

$32M+

Managed partnership revenue test

269

Partners activated

Continents served

50+

Partner programs built

Trusted experience with

DigitalOcean Vungle IBM CoreMotives AWS Azure

FAQ

Common questions

Everything you need to know about working with us.

Still have questions? →

We help vendors and MSPs build partner ecosystems through recruitment, enablement, MDF/co‑marketing, and analytics to drive partner‑sourced revenue. We're an operating system for partnerships — strategy plus execution.

Focus was founded by Tim Murungi to align vendor and MSP teams with data‑driven partnership strategies. Tim previously led global channel at DigitalOcean and partnerships at Vungle, and started his career running an MSP in the UK.

We measure partner performance with dashboards, QBRs, pipeline attribution, win rates, and revenue impact metrics. Our clients track partner-sourced revenue, time-to-first-deal, MDF ROI, and partner engagement scores.

Yes — we design, execute and attribute MDF campaigns and track ROI in real time. We build landing pages, manage email nurture, coordinate webinars, and provide full-funnel attribution from impression to opportunity.

Schedule a consultation on the Contact page to map goals, stack and a 90‑day partner motion tailored to your ICP. We'll provide actionable insights even if we're not the right fit.

Meet with Tim Murungi

Discuss goals and constraints openly — we'll advise even if we're not a fit.

Schedule a call

See our work in action

Review detailed case studies from vendors and MSPs who've built profitable partnerships with Focus.

View Case Studies →